I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Yiting Cai
WENZHOU-KEAN UNIVERSITY FOUNDATION
Brand Identity and Digital Experience Design
This brand identity project develops a coherent visual system for the Wenzhou-Kean University Foundation. The emblem combines hands, an open book and a rising figure to communicate educational support, care and growth. Built around a blue-and-white identity, the system expands across mobile and desktop interfaces, print collateral and exhibition applications. The design focuses on clarity, credibility and consistency, presenting the foundation as an open, professional and student-centered organization across digital and physical touchpoints.
PRIDE AND PREJUDICE
Book Cover and Editorial Extension Design
This editorial design project reinterprets Jane Austen’s Pride and Prejudice through a restrained contemporary visual language. Soft blue-grey tones, silhouette imagery and layered forms convey distance, misunderstanding and romantic tension without relying on literal illustration. The design was developed as a coordinated book object, including cover, spine, slipcase and bookmark series. The outcome retains the elegance of a literary classic while creating a calm, tactile and unified reading experience for a contemporary audience.
STRAWBERRY MUSIC FESTIVAL
Poster and Event Visual System Design
This event visual identity project reimagines the Strawberry Music Festival as a surreal sonic dreamscape. The central strawberry form, fragmented collage figures and high-energy palette express freedom, youth culture and self-expression. Beginning with poster design, the system expands into tickets and merchandise, allowing the graphic language to move from promotion into the festival experience. The project explores how bold scale, contrast and playful visual disruption can turn a cultural event into a memorable and consistent visual world.
VOYEURISM
Graduation Project | Board Game, Installation and Publication Design
Voyeurism is my graduation project examining privacy infringement and visual surveillance in the digital age. Drawing on real-world contexts such as hidden-camera abuse and the circulation of non-consensual images, the project transforms an ethical issue into an immersive, participatory experience. A board game, rule book, spatial models and exhibition display place viewers in unstable roles of observer, consumer and intruder. Through bright, seductive visuals contrasted with unsettling subject matter, the project invites audiences to reflect on how technology, curiosity and anonymity can normalize violations of privacy.