I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Yijia Xu
We aimed to explore the diverse reactions stemming from people’s colorful personalities by having various groups read the “I’m fine…” copy and observing their micro-expressions. Embracing the uniqueness of each individual, we advocate for a society that celebrates diversity.
This is a book about “Love Letters”. In my opinion, the movie Love Letters is full of fragmentation. The emotional bond between the protagonist and the protagonist is broken; the plot connection and development of the story are broken. Therefore, the design of the entire book also has a sense of fragmentation. The sense of fragmentation is integrated into the design of the book pages to highlight the atmosphere of fragmentation.
This project is about the Double Eleven Shopping Festival. The Double Eleven Shopping Festival is a common festival in China, and many buyers will do big shopping on this day. This design is to promote the Double Eleven Shopping Festival, and related posters and peripherals were designed for it.
A series of surprise boxes based on the Classic of Mountains and Seas; echoing the infographic, I consulted a large amount of information, selected four mythical beasts with specific meanings, and then reassembled them into modules. Highlight the strangeness and diversity of fantastical beasts; each mythical beast in the Mountain and Sea series can be reorganized to obtain a new mythical beast. Then, use ancient books as a reference to use automata to show the habits and characteristics of each mythical beast. This forms a complete system of mountain and sea surprise boxes.