I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Xun Xu
This project satirizes the overwork and high-stress lifestyles of “social animals” by blending professions with Chinese homophones and animal imagery. It humorously depicts the “social animal” archetype, challenging traditional career ideals and advocating for diverse life values. Using creative design techniques, the project transformed the top 14 “social animal” occupations, identified through surveys, into amusing professional image IPs.
Forgotten memories seem folded and hidden and maybe reminded or awakened by a specific photo, sound, or smell. Old images are like a “switch” that turns on forgotten memories of a particular time in your life.
BABU is a brilliant future school bus brand designed to better connect students, schools, and parents. The whole brand covers APP design, interactive interface design in school buses, and the production of brand promotion videos.
“Body Diversity” aims to help people accept and recognize themselves in various body shapes, free from the judgment of societal norms. Every individual’s body possesses its unique beauty. Using the concept of “Body,” we showcase different forms of the human physique and encourage experiencing the transformations within one’s body.