I have a strong interest in creating various visual effects, focusing on logo design, branding, advertising, layout, and planning work. I constantly seek new opportunities to showcase my creativity.
Ying Lu
Project 1: The Wild Youth Music Festival is a music gathering of young people. Here, young people can free themselves from the pressure of daily life and study, enjoy freedom and boldness, and show their enthusiasm for music.
This is a series of brand designs around “wild youth” and “music.” Visually stimulate young people’s yearning for free life and love of music.
Project 2: This design revolves around Article 5 of the Universal Declaration of Human Rights. The form of posters and Instagram visually show that everyone’s life safety and human dignity should be protected, and we should oppose violence. No one shall be subjected to torture, cruel, inhuman, or degrading treatment or punishment. The design starts with the “refusal of violence” and “refusal of verbal insults”, and calls for the prohibition of violations to protect human rights.
Project 3: The Chinese characters are vast and profound, and the culture of rare
Chinese characters are even more charming. Nowadays, more and more
people have no concept or understanding of rare Chinese words. This design
introduces Chinese character culture to the audience through various forms
such as exhibitions and media, allowing the audience to experience the charm
of Chinese culture through a fun experience.
Project 4: Plants have always been considered appendages to humans. Their daily activities are so small that they are difficult to notice or ignore. But
according to research, plants have autonomous consciousness, which means
they can act according to their ideas. The project aims to explore the
response of plants to the outside world from three aspects: light, sound, and
touch, amplify the activities of neglected plants, and stimulate people's
exploration of plant touch, vision, and hearing.