Kaiyue Hu

I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.

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For a poster themed on “Freedom of Speech,” the design features a vintage, worn aesthetic to underscore the idea that freedom of speech, long overdue, remains an unfulfilled promise even in 2024. A microphone forms the background, symbolizing the amplification of voices, while the title employs a mirrored blur effect, as if impacted by the sound waves emanating from the microphone. The text is arranged using a precise grid system, lending structure and order to the layout, reflecting the balance between expression and restraint. This contrast in style and structure subtly critiques the persistent struggle for true freedom of speech in modern society.

This project was part of a collaborative course with industrial design student. As a graphic design student, I was primarily responsible for designing two booklets.

The first booklet focuses on the theme of attentive service. It uses a timeline format to compare the behaviors of an ordinary waiter and a detail-oriented waiter during a service flow, and illustrates how the latter responds to unexpected situations, highlighting the nuance and professionalism of their service.

The second booklet is centered on the installation designed by the industrial design students. It visually and textually explains the structure, functionality, and application scenarios of the installation, making its design logic and practical value more accessible to readers.

This activity offers a 72-hour space for young people to freely express themselves and rediscover their inner child, free from the constraints of adulthood. It creates a playground for pure self-expression, spontaneity, and imagination—an opportunity to play freely, without having to pretend to be an adult.

Genesis 2.0 is a brand that explores the concept of “perfect genes” in the future—not just in terms of genetic optimization, but as a vision of human potential, personal evolution, and a better tomorrow. If you’ve found your way here, it means you believe in your ability to become better. Genesis 2.0 encourages everyone to boldly reinvent themselves, push boundaries, and use creativity to shape their own next version of evolution.