Jie Xu

I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.

Pourjoy

This project designs a “Happiness System” that combines a mobile application with a happiness beverage brand, transforming everyday joyful moments into emotional drink experiences that can be recorded, mixed, and celebrated. It aims to respond to the culture of instant gratification and “pseudo happiness” in contemporary society.

Moody

This project is a rebranding of Moody contact lenses, focusing on enhancing the visual expression of beauty.The original packaging lacked distinctiveness and failed to reflect the aesthetic potential of the product.By redesigning the packaging, promotion, catalog, and immersive advertising, this project aims to reposition “beauty” as the core identity of the brand.

YAYOI KUSAMA MUSEUM

This project is inspired by the Yayoi Kusama Museum, for which I designed both a mobile app and a website. The designs incorporate her iconic polka dots and signature visual language. While the app focuses on an immersive user experience, the website uses a black background with vibrant colors to highlight her distinctive Pop Art style.

RESOUL

Resoul specializes in combating drug abuse through personalized treatment plans, community education, and support system development. They offer tailored treatment, raise awareness through education, and provide comprehensive support services, including hotlines and online platforms, to aid those in need.