Bingqian Shen

I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.

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This project revolves around the fragrance brand Qingyan, a cutting-edge brand dedicated to integrating traditional Chinese culture with modern trends. We focus on its scented candle series for social media visual design. The product itself is round and pure white, and the minimalist style provides a broad space for creation, but it also poses the challenge of how to express the brand’s temperament in simplicity. During the design process, we drew inspiration from the natural, harmonious and calm tonality conveyed by Qingyan, and around three fragrance types: earth scent, floral scent and woody scent, we extracted three natural images of flowers, earth and water, and constructed the main line of visual narrative. The final presentation includes product photography still life pictures, promotional videos, GIF animations and other forms, aiming to convey the sensory experience and brand philosophy behind the fragrance.

The OCT-LOFT Jazz Festival has been held annually in Shenzhen, China since 2011, celebrating the diversity and innovation of jazz music. Held in the OCT-LOFT area, the festival has become an important cultural event, attracting local and international jazz music lovers. Every October, the festival presents a diverse lineup of artists, promoting a lively exchange of musical ideas and performances. This project is to redesign the graphic series for the 11th OCT-LOFT Jazz Festival. The project design includes posters, brand display boards, billboards, logos, slogans, gifs and peripherals. The overall main visual design is based on the core concept of “freedom, rhythm, and sound”, using strong color collisions and geometric shapes to create a dynamic visual rhythm. The blue saxophone runs through the center of the picture. As a representative symbol of jazz, it connects the musicians, performance information and festival atmosphere, forming a clear visual main line.

In today’s society, many people are confused about the future. They don’t know what to do in the future, or the significance of what they are doing now. Such a state reminds us of nihilism. According to Pratt, Nihilism believes that the universe and life are meaningless. Feel nihility is a very common problem of the century. Especially as our lives become busier, people have more of this feeling of emptiness and powerlessness in life. Although nihilism emphasizes despair and nothingness, it is not absolute. Instead, it encourages people to face reality and accept the impermanence and uncertainty of life. It reminds us to think about the nature and meaning of human existence. So we wanted to create an installation that would allow people to bravely face the void after feeling it. Our installation wants to help people realize that nothingness is a necessary thing and that instead of fear, we can choose to face it.

People tend to view emotions as interference with rational judgment. However, emotions are natural fluctuations in life, and only by accepting emotions can we achieve true inner stability. As the value of emotions in interpersonal relationships becomes increasingly scarce, people’s ability to feel and respond to emotions is slowly weakened. Based on this observation, we created an interactive installation that aims to guide people to dialogue with their own emotions. The installation includes eight platforms representing basic emotions. Through pressure sensors and guidance cards, the audience can feel the dynamic changes of emotions and evoke the energy and flow of emotions. This is not only a technical experience, but also an emotional self-identification and healing. The overall design emphasizes that the value of emotions comes from self-acceptance and expression, and encourages people to face their inner emotions.