Hangying Liao

This project satirizes the widespread issue of overwork and high-stress lifestyles, known as “social animals,” by blending different professions with Chinese homophonic memes and animal imagery. It aims to humorously depict the “social animal” archetype and provoke contemplation on traditional career ideals, advocating for a more varied set of life values. Through creative design techniques, the project transformed the top 14 “social animal” occupations into amusing professional image IPs, as identified through questionnaire surveys.

This project was born to introduce Chinese traditional demons and break people’s stereotype of conventional demons. The infographic is designed according to the book “Tales of Chinese Demons.” According to 39 demon descriptions in the book, the characteristics of each demon were dissected to carry out creative design and drawing.

This project satirizes the widespread issue of overwork and high-stress lifestyles, known as “social animals,” by blending different professions with Chinese homophonic memes and animal imagery. It aims to humorously depict the “social animal” archetype and provoke contemplation on traditional career ideals, advocating for a more varied set of life values. Through creative design techniques, the project transformed the top 14 “social animal” occupations into amusing professional image IPs, as identified through questionnaire surveys.

In 2009, Chen Qizhen, an independent songwriting folk singer from Taiwan, and six local musicians in Taiwan, used the concept of “Sun” to warm, share and seek. He completed his first Asian tour. According to the concept of this concert, I use the butterfly as a metaphor for Chen Qizhen’s new attempt to break through her song style to incandescent. Hot and powerful pink and quiet antigentile blue as the main colors. A visual design was redesigned for the concert.