I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Yuan Cheng
Pocky
This Pocky redesign project refreshes the brand through product photography, advertising visuals, and Instagram content design. By using playful colors, dynamic compositions, and youthful imagery, the project creates a more engaging and shareable visual identity for the brand.
Silent Encounters
Silent Encounters is a social design project about loneliness and connection. Inspired by the difficulty of finding friends in a phone-centered world, the project uses matching badge symbols to help people recognize potential companions and start shared activities together.
Human rights
This project explores the theme of Human Rights through experimental typography and poster design. The custom letterforms use three-dimensional structure, transparency, and contrasting colors to express ideas of visibility, equality, and empowerment. The design was further extended into animated poster formats, creating a stronger visual rhythm and enhancing the message through motion.
FISH OFF -DUTY
This planner is based on the “salted fish” anti-hustle concept, visualizing a four-week emotional journey from work-related frustration to gradually finding calmness and self-balance again. The design uses red to represent anger, stress, and emotional tension, combined with playful illustrations and narrative layouts to create a humorous yet relatable planning experience.