I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Fidelia Purnama
Di Bawah Tangga is a rebranding project for an Indonesian affordable coffee brand aimed at improving its marketing and visual identity.
The goal was to maintain its simple, no-frills character while making it more distinctive and emotionally engaging for younger audiences. The redesign introduces playful illustration and interactive elements to strengthen its sense of togetherness.
Moody Bites is a fictional packaging design project for a children’s chocolate brand that changes color and flavor based on mood.
The concept combines playful, magical visuals with a structured color system to represent different emotions. The design aims to create a fun, engaging, and imaginative experience for kids.
NusaFilm is a visual identity project for a film festival that celebrates Indonesian cinema rooted in folklore, myths, and cultural heritage.
The aim was to bridge traditional storytelling with contemporary audiences, especially younger viewers. The design uses cultural symbols like Barong and Gunungan in a modern visual style.
Fish Off-Duty is a graduation project that critiques today’s hyper-competitive productivity culture through satirical branding and interactive design.
The project introduces three fish characters—Woozy, Grump, and Rebelfin—each representing different emotional responses to societal pressure and burnout across various stages of life. Through a series of intentionally “unproductive” interactive journals, the project reframes rest, slowness, and doing “nothing” as emotionally valuable acts of autonomy rather than signs of failure.