I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Bingwei Lyu
LIDO Flow fest
LIDO Flow fest is a comprehensive art event held in Cixi, a historic city of Ningbo. The performances of the event perfectly blend modern mobile art with the ancient city’s heritage. This design project is to build a complete brand visual system for the art festival, translating “mobile art” into visual brand language, including posters and brand-related souvenirs. It aims to attract art lovers and the general public to participate in this sensory journey
WOOTING promotional design
WOOTING is a brand that specializes in gaming keyboards. Its core concept is to encourage players to freely create their own customized keyboards. In this project, I focused on this brand spirit and redesigned its visual style, extending it to various touchpoints such as product packaging, promotional posters, official websites, and brand manuals, aiming to strengthen the brand’s personality and core values through a unified and distinct visual system.
Foldo
Foldo is a foldable eyewear case designed to overcome the bulkiness of traditional cases. Its lightweight tubular structure protects eyewear of different sizes and remains compact when not in use. The ends are made of certified, sustainable felt derived from recycled fishing nets. This is the product manual at the initial stage of product design. Later, it was modified to become Foldo. Foldo also won the Best Concept Award at the Red Dot Awards.
Between love and pressure
This project focuses on the phenomenon of “the coexistence of love and pressure” in contemporary Chinese family education. The love from parents sometimes subtly transforms into intangible pressure for their children. We do not make a simple judgment of right or wrong regarding this situation; instead, we attempt to interpret and present it through the power of design.
The project will use interactive installations and book design as carriers to visually demonstrate how “love” and “pressure” interweave and coexist in the family environment, aiming to promote deep understanding and sincere communication between generations.