I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Junjie Xu
Abyssal singer
Mermaids are linked to perilous events such as floods, storms, shipwrecks, and drownings, yet also revered as benevolent beings who grant boons or fall in love with humans. Taking this duality as its starting point, the project explores the narrative thread of a “Cursed Mermaid of the Abyss,” translating a story of choice, redemption, and self-reconciliation into graphic design, print media, and spatial installation
Between love and pressure
The project focuses on the social phenomenon in contemporary Chinese family education where “parents’ love is perceived as pressure by their children.” Through visual and installation design, the project aims to create specially designed books and installations that foster reconciliation and mutual understanding between parents and children after experiencing the exhibition.
Balenciaga advertising Design
We designed a completely new advertising visual concept based on Balenciaga’s brand tone and core philosophy, aligning with the product’s avant-garde, trendy, luxurious, and irreverent character.
Balenciaga advertising Design
We designed a completely new advertising visual concept based on Balenciaga’s brand tone and core philosophy, aligning with the product’s avant-garde, trendy, luxurious, and irreverent character.