I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Jiaying Zhu
When the mutation goes on
This project is set in a post-apocalyptic future where industrial destruction has caused environmental collapse and aggressive mutated plants to overtake human civilization. Survivors retreat into an underground shelter called “Ark,” relying on scientific research, ecological systems, and strict survival protocols to preserve humanity. Combining installation art, visual design, and speculative storytelling, the project uses elements such as petri dishes, test tubes, mutated plant models, and identity archives to create an immersive dystopian research environment that explores the unstable relationship between humanity, technology, and nature.
PRIVACY
This campaign aims to heighten public awareness regarding issues of online privacy and data security by employing a bold and unsettling visual language to evoke a psychological sense of being “watched.” The recurring motif of highly saturated eyes within the imagery symbolizes ubiquitous surveillance and data tracking, allowing viewers to viscerally experience the inherent fragility of personal privacy in the digital age. Through intense color contrasts and oppressive compositions, the work amplifies its visual impact while simultaneously underscoring the critical importance of self-protection and heightened privacy awareness for the public within the online environment.
SILENCE
This project designs a thematic visual system for a “Silent Film Festival,” centering on the “mouth” as its core visual motif—a symbol of expression, silence, and voices that have gone unheard. Drawing upon Surrealism and collage aesthetics, the design constructs a visual space suspended between reality and the dreamscape through the repetition, displacement, and suspension of mouth imagery. A color palette of pink, blue, and gray weaves together moods of warmth, alienation, and stillness, striving to ensure that those faint yet authentic voices are once again seen and perceived.
Graduation-project
In today’s digital environment, online communication has become an indispensable part of daily life. However, its inherent delays and uncertainties often lead to overthinking and communication anxiety. Our project seeks to transform these emotions into a structured and interactive experience through an interactive website and a blind box system, encouraging users to reflect on their emotions while easing anxiety. Based on this concept, we created Ease Chime, a brand centered around acrylic wind chime blind boxes. By combining the light-refracting qualities of transparent acrylic with the blind box mechanism, the project transforms uncertainty in communication into an interactive experience that is playful, therapeutic, and collectible.