Zixia Fu

I’m a product design graduate, still alive,

Project 1LESS CAP

LESS CAP explores how pigment packaging can communicate color in a more honest and direct way. By transforming the cap into a real-color display interface, the design reduces users’ dependence on printed color labels. It allows the actual pigment itself to become the source of color identification, creating a clearer and more intuitive packaging experience.

Project 2OH SHIT!!!

OH SHIT!!! is a service design project that examines everyday restroom experiences in public spaces. The project focuses on unstable hygiene conditions and the lack of support for menstrual emergencies. By addressing these overlooked moments of inconvenience and discomfort, the design explores how public restroom services can respond more effectively to users’ real needs.

Project 2WHAT IF

WHAT IF is a psychological resilience game inspired by the unstable self-esteem reflected in contemporary social media culture. The project responds to online personas that shift between self-doubt and hidden superiority. Through simulated life events, the game encourages players to reduce dependence on external validation and develop self-regulation, stress management, and a more resilient sense of self.

Project 4MONKEY TRAINING MACHINE

MONKEY TRAINING MACHINE is an interactive installation that examines collective imitation in contemporary information environments. From viral short videos to historical rumor panics, the project explores how people often participate before they fully understand. By training participants into highly imitative “monkey-like” behavioral agents, the installation reveals how irrational group behavior can be systematically produced by designed environments.