I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.
Kexin Kang
The theme of TIFUNU is a satirical response to consumerism and the unjustified premiums of brands, thus creating a brand that focuses only on the value of the object itself rather than the value of the brand as a means of irony.
This project mainly examines the relationship between people and their desires in this society, and the main idea is to tell people to turn away from unrealistic desires and come back to the reality of life.
It is mainly a satire on the situation of involution in contemporary society. The present “rolled-up” society is a kind of self-internalization, an irrational society, and such a society is not worth pursuing by all people in such a way as to “roll up” and compromise themselves.
This is a project that explores the charm of language and displays the strong emotions contained in it. Whenever the lover utters the phrase “I love you,” its meaning must be renewed by each use, as “the very task of love and of language is to give to one and the same phrase inflections which will be forever new”. The expression of love is like a never-ending movie，the ending is also the overture.