Kaiqi Ding

I like to explore the possibilities of design in complex situation.

Project 1: Card Design
Many people misunderstand physiognomy as a superstition. It is the experience and wisdom summed up by our ancestors. Through the design of playing cards, this project presents physiognomy culture to the audience in an entertaining and relaxed form, injecting new vitality into the traditional face-reading culture. Make sensitive and outdated topics easy and interesting so as to change the misunderstanding of young people about physiognomy and affirm its positive meaning.

Project 2: Poster Design
The theme of this project is Article 19 of the Universal Declaration of Human Rights: Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.

Project 3: Poster Design
This project is to promote the Crosstar Film Festival (CFF). Crosstar is a film brand I created, specializing in sci-fi, supernatural, and cosmic exploration films. CFF expresses an imagination of the universe, yearning to explore the unknown world. Where do we come from? The answer to this ultimate proposition can be found in the vast starry space. The design inspiration from sci-fi
films such as Star Trek and Interstellar.

Project 4: Grad Design
This collaborative project discusses the pervasive phenomenon of objectification in today’s society. The objectification of human beings, where the body, behavior, or other characteristics are treated or counted as resources or products, ignoring their inherent subjectivity and dignity. In order to reflect on value objectification and utilitarianism, we designed a set of formulas to calculate human values for three areas: marriage, career, and education. Through the sarcastic value formula, individuals are encouraged to reject the objectification of others and to respect the intrinsic worth of every individual.