Wenwei Chen

I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.

We have found, through both our commercial activities and doctoral research in aesthetics, the unique charm of Chinese philosophy and Chinese aesthetics—particularly the development of Neo-Confucianism in the Song and Ming dynasties, and the significance and value of idealism in transforming an individual’s real world. We hope to use “fragrance” as a medium, and through the power of design, bring Chinese aesthetics into everyday life, allowing it to offer strength and resonance to the human spirit in daily living.

Mobby STEM collaborates closely with MIT Media Labs to establish a complete scientific STEM curriculum system, under the guidance of Professor Mitchel, the father of graphical programming.

This project presents the complete visual identity system of UWOW, a Hangzhou-based fashion brand featuring gorpcore, vintage and cleanfit styles. The concise logo balances stability and dynamism with strict usage specifications. Its color system centers on freedom orange, retro brown, black and white. Covering basic graphics, color system and application materials such as business cards, tags and packaging, the design conveys the brand philosophy “Know yourself” and builds a unified, recognizable visual image.