{"id":4821,"date":"2026-06-24T16:15:28","date_gmt":"2026-06-24T08:15:28","guid":{"rendered":"http:\/\/mgcportfolio.wku.edu.cn\/?post_type=portfolio&p=4821"},"modified":"2026-06-24T16:15:28","modified_gmt":"2026-06-24T08:15:28","slug":"yiting-cai","status":"publish","type":"portfolio","link":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/portfolio\/yiting-cai\/","title":{"rendered":"Yiting Cai"},"content":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”4822″ img_size=”medium”][vc_column_text]I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]View Portfolio<\/a>[\/vc_column_text][vc_column_text]View R\u00e9sum\u00e9<\/a>[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”4825″ img_size=”full” onclick=”link_image”][vc_column_text]WENZHOU-KEAN UNIVERSITY FOUNDATION
\nBrand Identity and Digital Experience Design
\nThis brand identity project develops a coherent visual system for the Wenzhou-Kean University Foundation. The emblem combines hands, an open book and a rising figure to communicate educational support, care and growth. Built around a blue-and-white identity, the system expands across mobile and desktop interfaces, print collateral and exhibition applications. The design focuses on clarity, credibility and consistency, presenting the foundation as an open, professional and student-centered organization across digital and physical touchpoints.[\/vc_column_text][vc_single_image image=”4824″ img_size=”full” onclick=”link_image”][vc_column_text]PRIDE AND PREJUDICE
\nBook Cover and Editorial Extension Design
\nThis editorial design project reinterprets Jane Austen’s Pride and Prejudice through a restrained contemporary visual language. Soft blue-grey tones, silhouette imagery and layered forms convey distance, misunderstanding and romantic tension without relying on literal illustration. The design was developed as a coordinated book object, including cover, spine, slipcase and bookmark series. The outcome retains the elegance of a literary classic while creating a calm, tactile and unified reading experience for a contemporary audience.[\/vc_column_text][vc_single_image image=”4823″ img_size=”full” onclick=”link_image”][vc_column_text]STRAWBERRY MUSIC FESTIVAL
\nPoster and Event Visual System Design<\/p>\n

This event visual identity project reimagines the Strawberry Music Festival as a surreal sonic dreamscape. The central strawberry form, fragmented collage figures and high-energy palette express freedom, youth culture and self-expression. Beginning with poster design, the system expands into tickets and merchandise, allowing the graphic language to move from promotion into the festival experience. The project explores how bold scale, contrast and playful visual disruption can turn a cultural event into a memorable and consistent visual world.[\/vc_column_text][vc_single_image image=”4826″ img_size=”full” onclick=”link_image”][vc_column_text]VOYEURISM
\nGraduation Project | Board Game, Installation and Publication Design
\nVoyeurism is my graduation project examining privacy infringement and visual surveillance in the digital age. Drawing on real-world contexts such as hidden-camera abuse and the circulation of non-consensual images, the project transforms an ethical issue into an immersive, participatory experience. A board game, rule book, spatial models and exhibition display place viewers in unstable roles of observer, consumer and intruder. Through bright, seductive visuals contrasted with unsettling subject matter, the project invites audiences to reflect on how technology, curiosity and anonymity can normalize violations of privacy.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”4822″ img_size=”medium”][vc_column_text]I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]View Portfolio[\/vc_column_text][vc_column_text]View R\u00e9sum\u00e9[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”4825″ img_size=”full” onclick=”link_image”][vc_column_text]WENZHOU-KEAN UNIVERSITY FOUNDATION Brand Identity and Digital Experience Design This brand identity project develops a coherent visual system for the Wenzhou-Kean University Foundation. The emblem combines hands, an…<\/p>\n","protected":false},"author":68,"featured_media":4822,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[14],"portfolio_tag":[36],"acf":[],"_links":{"self":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4821"}],"collection":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/comments?post=4821"}],"version-history":[{"count":1,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4821\/revisions"}],"predecessor-version":[{"id":4827,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4821\/revisions\/4827"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media?parent=4821"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4821"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=4821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}