{"id":4800,"date":"2026-06-24T15:51:47","date_gmt":"2026-06-24T07:51:47","guid":{"rendered":"http:\/\/mgcportfolio.wku.edu.cn\/?post_type=portfolio&#038;p=4800"},"modified":"2026-06-24T15:51:47","modified_gmt":"2026-06-24T07:51:47","slug":"fidelia-purnama","status":"publish","type":"portfolio","link":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/portfolio\/fidelia-purnama\/","title":{"rendered":"Fidelia Purnama"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;4801&#8243; img_size=&#8221;medium&#8221;][vc_column_text]I&#8217;m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]<a href=\"#\">View Portfolio<\/a>[\/vc_column_text][vc_column_text]<a href=\"http:\/\/mgcportfolio.wku.edu.cn\/wp-content\/uploads\/2022\/05\/How-to-upload-your-Re\u0301sume\u0301.pdf\">View R\u00e9sum\u00e9<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;4802&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Di Bawah Tangga is a rebranding project for an Indonesian affordable coffee brand aimed at improving its marketing and visual identity.<br \/>\nThe goal was to maintain its simple, no-frills character while making it more distinctive and emotionally engaging for younger audiences. The redesign introduces playful illustration and interactive elements to strengthen its sense of togetherness.[\/vc_column_text][vc_single_image image=&#8221;4803&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Moody Bites is a fictional packaging design project for a children\u2019s chocolate brand that changes color and flavor based on mood.<br \/>\nThe concept combines playful, magical visuals with a structured color system to represent different emotions. The design aims to create a fun, engaging, and imaginative experience for kids.[\/vc_column_text][vc_single_image image=&#8221;4804&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]NusaFilm is a visual identity project for a film festival that celebrates Indonesian cinema rooted in folklore, myths, and cultural heritage.<br \/>\nThe aim was to bridge traditional storytelling with contemporary audiences, especially younger viewers. The design uses cultural symbols like Barong and Gunungan in a modern visual style.[\/vc_column_text][vc_single_image image=&#8221;4805&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Fish Off-Duty is a graduation project that critiques today\u2019s hyper-competitive productivity culture through satirical branding and interactive design.<br \/>\nThe project introduces three fish characters\u2014Woozy, Grump, and Rebelfin\u2014each representing different emotional responses to societal pressure and burnout across various stages of life. Through a series of intentionally \u201cunproductive\u201d interactive journals, the project reframes rest, slowness, and doing \u201cnothing\u201d as emotionally valuable acts of autonomy rather than signs of failure.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;4801&#8243; img_size=&#8221;medium&#8221;][vc_column_text]I&#8217;m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]View Portfolio[\/vc_column_text][vc_column_text]View R\u00e9sum\u00e9[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;4802&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Di Bawah Tangga is a rebranding project for an Indonesian affordable coffee brand aimed at improving its marketing and visual identity. The goal was to maintain its simple,&hellip;<\/p>\n","protected":false},"author":68,"featured_media":4801,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[14],"portfolio_tag":[36],"acf":[],"_links":{"self":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4800"}],"collection":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/comments?post=4800"}],"version-history":[{"count":1,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4800\/revisions"}],"predecessor-version":[{"id":4806,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4800\/revisions\/4806"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media\/4801"}],"wp:attachment":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media?parent=4800"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4800"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=4800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}