{"id":4742,"date":"2026-06-24T11:54:46","date_gmt":"2026-06-24T03:54:46","guid":{"rendered":"http:\/\/mgcportfolio.wku.edu.cn\/?post_type=portfolio&p=4742"},"modified":"2026-06-24T11:54:46","modified_gmt":"2026-06-24T03:54:46","slug":"zhenghao-xia","status":"publish","type":"portfolio","link":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/portfolio\/zhenghao-xia\/","title":{"rendered":"Zhenghao Xia"},"content":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”4743″ img_size=”medium”][vc_column_text]I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]View Portfolio<\/a>[\/vc_column_text][vc_column_text]View R\u00e9sum\u00e9<\/a>[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”4747″ img_size=”full” onclick=”link_image”][vc_column_text]F1 Lab<\/p>\n

With the development of technology and digital media, Formula One has gradually evolved from a traditional motorsport into a highly data-driven and systemized global platform.<\/p>\n

Originally centered in Europe, it has expanded into an international racing network spanning multiple countries and regions, becoming a global phenomenon that integrates sports, technology, business, and media communication.<\/p>\n

However, much of this complex data and these systems remain hidden behind the races. Audiences often only see the \u201cspeed\u201d and \u201covertaking,\u201d while struggling to understand the underlying operational logic. Therefore, this project attempts to transform the hidden systems within F1 into understandable visual information through data visualization and UI design, representing the development and evolution of Formula One.<\/p>\n

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[\/vc_column_text][vc_single_image image=”4746″ img_size=”full” onclick=”link_image”][vc_column_text]Visual Identity System for Tokyo International Film Festival<\/p>\n

The visual concept of this Tokyo International Film Festival is titled “Dreams Between Neon and Silence”, symbolizing the unique duality of Tokyo. On one hand, it is a bustling modern technological city; on the other hand, it is serene with traditional and cultural atmosphere. Through collage and surrealistic visual language, it presents the dislocation of time and space.[\/vc_column_text][vc_single_image image=”4744″ img_size=”full” onclick=”link_image”][vc_column_text]Rio advertisement<\/p>\n

This project focuses on the visual communication and brand identity analysis of RIO. By studying the brand’s visual language, product characteristics, and market positioning, we explored how RIO builds a youthful, fashionable, and relaxed brand image. Through the analysis of its logo, color system, packaging design, and advertising style, we identified the key elements that shape the brand\u2019s personality and consumer perception.<\/p>\n

Based on these findings, we developed a creative advertising proposal that strengthens RIO\u2019s visual identity while highlighting its unique lifestyle appeal. The project aims to communicate the brand\u2019s values of relaxation, enjoyment, and self-expression, creating a more engaging and memorable experience for its target audience. Through a cohesive visual system, the project demonstrates how design can enhance brand recognition and emotional connection with consumers.[\/vc_column_text][vc_single_image image=”4745″ img_size=”full” onclick=”link_image”][vc_column_text]Social Advertising<\/p>\n

The current landscape of war and terrorism is complex, shaped by geopolitical tensions, ideological extremism, socioeconomic inequalities, and technological advancements.\u00a0 Extremist groups use violence to further their agendas, exploiting grievances and spreading fear globally. Governments and civil society organizations respond through military, diplomatic, and grassroots efforts, but challenges persist due to political differences and resource constraints.\u00a0 Addressing the root causes of conflict and violence is essential for promoting peace and stability worldwide.<\/p>\n

Our organization aims to provide material assistance to people suffering from war and terrorist attacks. And inspire individuals from all walks of life to speak out against war and violence, to speak out against injustice, and to work toward a world where conflict is resolved through dialogue, cooperation, and mutual respect. Together, we can build a future where peace is no longer just a dream, but a reality for all[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”4743″ img_size=”medium”][vc_column_text]I’m a designer, dreamer, and nature enthusiast. My love for art and design shapes the work that I do.[\/vc_column_text][vc_column_text]View Portfolio[\/vc_column_text][vc_column_text]View R\u00e9sum\u00e9[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”4747″ img_size=”full” onclick=”link_image”][vc_column_text]F1 Lab With the development of technology and digital media, Formula One has gradually evolved from a traditional motorsport into a highly data-driven and systemized global platform. Originally…<\/p>\n","protected":false},"author":68,"featured_media":4743,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[14],"portfolio_tag":[36],"acf":[],"_links":{"self":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4742"}],"collection":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/comments?post=4742"}],"version-history":[{"count":1,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4742\/revisions"}],"predecessor-version":[{"id":4748,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio\/4742\/revisions\/4748"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media\/4743"}],"wp:attachment":[{"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/media?parent=4742"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4742"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/mgcportfolio.wku.edu.cn\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}